Selective Designs (Pvt) Ltd. was incorporated in July 1995. Since our inception we have been a company with a passion to pursue excellence. Though recognition and affirmation of this passion, has come in the form of a steady stream of awards, as a team we continue to make children, our most important focus. That is why we design our toys with maximum playing value. Our toys are not made to offer entertainment alone, but also to provide growth opportunities for children.